SUCCESSFUL SALES PROMOTIONS MANAGEMENT

Tickets
From ₦ 145,125.00 to ₦ 220,375.00
× Tickets
Live-Online Training
₦ 145,125.00 145125.0 NGN
Classroom Training
₦ 220,375.00 220375.0 NGN

Live-Online Training: N 145,125
Classroom Training: N 220,375
3 - 4 participants: 5% discount
5 or more participants: 10% discount

(Available also for Customised Training by Duration, Venue & Fee)

Course Contents

DAY ONE

Pre-Promo Ingredients

  • Clarity of promotional programme through comprehensive proposals
  • Objective - Consumer, Trade 
  • Management - Out-source, In-house 
  • Target - Trade, Consumer 
  • Outlets - Wholesale, Retail
  • Scope - Regional, National 
  • Format i.e., Technique 
  • Roles/Responsibilities Assignments
  • Timing 
  • Cost Elements

Connection with Sales Management

  • Relevance of technique
  • Appropriateness of materials
  • Impact on sales figures
  • Understanding of tasks and expectations
  • Other recommendations.

Production of Materials/ Field Transfer

  • Timelines of deliveries
  • Stock items 
  • Promotional items 
  • Out- station transfers 
  • Safety of Materials.

 Ground Activities

  • Selection of outlets/Distributors (Set criteria)
  • Loading of outlets/ Distributors
  • Recruitment of promoters/Merchandises
  • Training of promoters/Merchandisers
  • Product knowledge. 

 DAY TWO

Promotion Proper

  • Awareness creation exercises
  • Media announcements
  • Town storming
  • Handbills/Posters/Banners
  • Daily duration
  • Merchandising - Dangles
  • Shelf displays - Depth and Breath.
  • Support from dealer 
  • Adherence to programme through effective monitoring 
  • Sustaining consumer enthusiasm.

Compilation of Data for Report

  • Daily activity reports 
  • Daily material reconciliation. 

Post Promotion

  • Full Consolidated Reports
  • Variances (Quantitative)
  • Benefits/losses
  • Learnings
  • Recommendation for future events. 

Monitoring of Trends

  • Volume sales 
  • Shelf space/merchandising 
  • Relationship
  • Competition 
  • General impact evaluation.

 DAY THREE

Failure Pills for Sales Promotions

  • Lack of synchrony of mini-activities
  • Buck passing 
  • Selfish motives 

            -Sales target 

            -Special customer 

            -Subjective personnel recruitment 

             -Subjective reports (Not a failure syndrome)

  • Complexity of report

               -      Lack of simple report formats

  • Lack of buffer promo materials

               -      Short-cuts

  • Others
  • Poor product forecast
  • Over promise to lure customers 
  • Natural events (Bomb, Death etc.)

Date & Time
Monday
October 28, 2024
Start - 8:30 AM
Wednesday
October 30, 2024
End - 3:00 PM Africa/Lagos
Location

Tom Associates Training

5/7, Alade Lawal Street, Opposite Anthony Police Station, Off Ikorodu Road, Anthony Village,
NG-LA
Nigeria
+234 817 859 1654
+234 809 276 3968 | +234 810 365 2225
tomassociatestraining@yahoo.com | info@tomassociatesng.com
Get the direction
Organizer

Tom Associates Training

+234 817 859 1654
+234 809 276 3968 | +234 810 365 2225
tomassociatestraining@yahoo.com | info@tomassociatesng.com