PROFICIENCY IN DIGITAL MARKETING AND E-COMMERCE

Live-Online Training: N 250,000
Classroom Training: N 350,000
3 - 4 participants: 5% discount
5 or more participants: 10% discount

(Available also for Customised Training by Duration, Venue & Fee)

CANDIDATES MUST BE WITH THEIR COMPUTERS OR PHONES

Course Contents

DAY ONE

• Digital Marketing Footprint

• • Customer engagement self-assessment
• Social Media fundamentals
• • What really are social media?
  • How did the social media come about?
  • How does the social media work?

• • What are the current global trends for businesses?
• The Digital Marketing Platform
• • What really is digital marketing?
  • Digital marketing vs Traditional marketing
  • Recent trends in the global business and marketing world
  • The components of Digital Marketing
  • • Having a strategy
    • Defining your audience
    • Matching your audience and your strategy (Optimization)
    • Selecting your digital tools
    • Social media marketing
    • Measuring results and making continuous changes
    • Building a lasting and profitable relationship with your audience
    • Going from good to great: having a cult following.

DAY TWO

• Nigeria’s E-commerce Curve 

• • Jumia experience
  • Konga experience
• Google Workspace Marketplace
• • the apps
  • bulk emailing
  • email analytics
  • email tracking

• Web crawlers for digital marketing

• • Mailchimps
  • Sendinblue
  • Omnisend
• Website Content Optimization
• • the Lighthouse
  • FindMyAudience

• • TestMySite

DAY THREE

• Social Media Marketing

• • Facebook
  • • What really is Facebook?
    • How big and effective is Facebook marketing?
    • Why your company needs to be present and active on Facebook 
    • Marketing as against just placing adverts on Facebook
    • Advanced Facebook marketing techniques
    • Measuring your ROI
    • Interesting Case Studies

• • LinkedIn

• • • The Facebook exclusively for professionals and companies.
    • How big and rewarding is LinkedIn marketing?
    • Why your company needs to be present and active on LinkedIn
    • Marketing strategy on LinkedIn
    • Best practices for effective brand building on LinkedIn
    • Measuring your ROI
    • Interesting Case Studies
• X (formerly Twitter)
• • Demystifying Twitter
  • Introducing Twitter for business
  • Finding out if Twitter will benefit you or not
  • Setting up a proper marketing campaign on Twitter.
• Others
• • Instagram
  • Tiktok

• • Pinterest.
    

DAY FOUR

• Google, Search Engine Optimization and Email Marketing
• • Google Adwords

• • • What is Google Adwords
    • Understanding how it works
    • Why you need to have your company adverts on Google
    • Free Google training for businesses and marketers
    • Search Engine Optimization (SEO)
• Tracking your companies digital footprint
• White Hat vs Black Hat SEO
• Email Marketing
• • Understanding what email marketing is
  • Available platforms businesses use
  • • Mailchimp
    • Aweber
    • Constant Contact

• • • Madmini
      

• DAY FIVE
• Tying it all together as one Strategy
• • Getting into the face of those who need your services/products
• Fitting everything together
• A/B campaign segment testing
• • Measuring ROI.