MASTER AND OPERATE LUCRATIVE SMALL & MEDIUM-SIZE ENTERPRISES
Live-Online Training: N 145,125
Classroom Training: N 220,375
3 - 4 participants: 5% discount
5 or more participants: 10% discount
(Available also for Customised Training by Duration, Venue & Fee)
Course Contents
DAY ONE
The Business Idea
- Owner managers & entrepreneurship
- Innovation & creativity
- The creative process
- Techniques for generating new ideas
- The concept of disruption
- Intellectual property
- Marketing strategies
- Competition
- Networking
The Business Plan
- The planning process
- Legal forms of business
- Financial, human & social capital
- Marketing
- Selling skills
- e-retailing.
DAY TWO
Starting the Business
- Financing small firms
- Obtaining finance
- The banks’ view
- The investors’ view.
- Venture capital & business angels
- The statement of cash flow
- The statement of profit
- Financial drivers
- Break-even
- The statement of financial position
- Planning & control
- Ratio analysis
- Decision-making.
DAY THREE
Growing the Business
- Vision & mission
- SWOT
- SLEPT
- Securing competitive advantage
- Market penetration/development
- Product/service development
- Diversification
- Growth risk.