CORPORATE COMMUNICATIONS & MEDIA RELATIONS MANAGEMENT

Tickets
From ₦ 166,625.00 to ₦ 247,250.00
Tickets ×
Live-Online Training:
₦ 166,625.00 166625.0 NGN
Classroom Training:
₦ 247,250.00 247250.0 NGN

Live-Online Training: N166,25.00
Classroom Training: N 247,250.00
3 - 4 participants: 5% discount
5 or more participants: 10% discount

(Available also for Customised Training by Duration, Venue & Fee)

Programme Description

For the professionals charged with Corporate Communications and Media responsibilities, this course takes them through the nitty-gritty of managing

  • Stakeholders Relations
  • Community Relations
  • PR P-e-n-c-i-l-s Template
  • Media Writing
  • Press Relations
  • Social media
  • Brand exposure
  • Opinions/Perceptions influencing

and even more.

Course Contents

DAY ONE

Corporate Communication

  • Defining Corporate Communication
  • The Spheres of Corporate Communication
    • Increasing the organization's visibility
    • Brands exposure
    • Perception management: investors, employees, government agencies, other stakeholders, general public
    • Positive reputation sustenance
    • Management of public events            
  • Types of Corporate Communication
    • Investor relations communication
    • Employee communications
    • Community relations communication
    • Crisis communication
    • Executive personnel interviews management.

DAY TWO

Planning Campaigns

  • PR  P-E-N-C-I-L-S Template
  • Special Projects and Cross-Functional Activities
    • Government Relations
    • Crisis management
    • Corporate and social responsibility
  • Lobbying
    • Influence public policy
    • Influencing workplace environment
  • Events Organization
    • Planning
    • Processes
    • Tools.

DAY THREE

Media Relations

  • The Media Environment - press, electronic, online
  • Characters of journalists and editors
  • Information output
    • Press releases
    • Media requests
    • Interviews management
    • Interpersonal skills
  • Total Marketing Communications
    • Advertising
    • Promotions
    • Branding            
  • Corporate Communication Budgeting
    • In-house management
    • Working with Consultants and Agencies.

DAY FOUR

Social Media Strategy

  • Social Media fundamentals
  • Having a strategy
  • Defining your audience
  • Optimization - Match your audience with your strategy
  • Selecting your digital tools
  • Measuring results and making continuous changes
  • Developing a cult following.
Date & Time
Tuesday
August 13, 2024
Start - 8:30 AM
Friday
August 16, 2024
End - 3:00 PM Africa/Lagos
Location

Tom Associates Training

5/7, Alade Lawal Street, Opposite Anthony Police Station, Off Ikorodu Road, Anthony Village,
NG-LA
Nigeria
+234 817 859 1654
+234 809 276 3968 | +234 810 365 2225
tomassociatestraining@yahoo.com | info@tomassociatesng.com
Get the direction
Organizer

Tom Associates Training

+234 817 859 1654
+234 809 276 3968 | +234 810 365 2225
tomassociatestraining@yahoo.com | info@tomassociatesng.com