CORPORATE COMMUNICATIONS & MEDIA RELATIONS MANAGEMENT
Live-Online Training:N166,625.00
Classroom Training: N247,250.00
3 - 4 participants: 5% discount
5 or more participants: 10% discount
(Available also for Customised Training by Duration, Venue & Fee)
Programme Description
For the professionals charged with Corporate Communications and Media responsibilities, this course takes them through the nitty-gritty of managing
- Stakeholders Relations
- Community Relations
- PR P-e-n-c-i-l-s Template
- Media Writing
- Press Relations
- Social media
- Brand exposure
- Opinions/Perceptions influencing
and even more.
Course Contents
DAY ONE
Corporate Communication
• Defining Corporate Communication
• The Spheres of Corporate Communication
- Increasing the organization's visibility
- Brands exposure
- Perception management: investors, employees, government
agencies, other stakeholders, general public
- Positive reputation sustenance
- Management of public events
• Types of Corporate Communication
- Investor relations communication
- Employee communications
- Community relations communication
- Crisis communication
- Executive personnel interviews management.
DAY TWO
Planning Campaigns
• PR P-E-N-C-I-L-S Template
• Special Projects and Cross Functional Activities
- Government relations
- Crisis management
- Corporate and social responsibility
• Lobbying
- Influence public policy
- Influencing workplace environment
• Events Organization
- Planning
- Processes
- Tools.
DAY THREE
Media Relations
• The Media Environment - press, electronic, online
• Characters of journalists and editors
• Information output
- Press releases
- Media requests
- Interviews management
- Interpersonal skills
• Total Marketing Communications
- Advertising
- Promotions
- Branding
• Corporate Communication Budgeting
- In-house management
- Working with Consultants and Agencies.
DAY FOUR
Social Media Strategy
• Social Media fundamentals
• Having a strategy
• Defining your audience
• Optimization - Match your audience with your strategy
• Selecting your digital tools
• Measuring results and making continuous changes
• Developing a cult following.