CORPORATE COMMUNICATIONS & MEDIA RELATIONS MANAGEMENT

Live-Online Training:N166,625.00
Classroom Training: N247,250.00   
3 - 4 participants: 5% discount
5 or more participants: 10% discount

(Available also for Customised Training by Duration, Venue & Fee)

Programme Description

For the professionals charged with Corporate Communications and Media responsibilities, this course takes them through the nitty-gritty of managing

• Stakeholders Relations
• Community Relations
• PR P-e-n-c-i-l-s Template
• Media Writing
• Press Relations
• Social media
• Brand exposure
• Opinions/Perceptions influencing

and even more.

 Course Contents

DAY ONE

Corporate Communication

•          Defining Corporate Communication

•          The Spheres of Corporate Communication

                   - Increasing the organization's visibility

                   - Brands exposure

                   - Perception management: investors, employees, government

  agencies, other stakeholders, general public

                   - Positive reputation sustenance

                   - Management of public events            

•          Types of Corporate Communication

                   - Investor relations communication

                   - Employee communications

                   - Community relations communication

                   - Crisis communication

                   - Executive personnel interviews management.

 DAY TWO

Planning Campaigns

•          PR  P-E-N-C-I-L-S Template

•          Special Projects and Cross Functional Activities

              - Government relations

              - Crisis management

              - Corporate and social responsibility

•          Lobbying

                   - Influence public policy

                   - Influencing workplace environment

•          Events Organization

                   - Planning

                   - Processes

                   - Tools.

 DAY THREE

Media Relations

•          The Media Environment - press, electronic, online

•          Characters of journalists and editors

•          Information output

                   - Press releases

                   - Media requests

                   - Interviews management

                   - Interpersonal skills

•          Total Marketing Communications

                   - Advertising

                   - Promotions

                   - Branding            

•          Corporate Communication Budgeting

                   - In-house management

                   - Working with Consultants and Agencies.

 DAY FOUR

Social Media Strategy

•          Social Media fundamentals

•          Having a strategy

•          Defining your audience

•          Optimization - Match your audience with your strategy

•          Selecting your digital tools

•          Measuring results and making continuous changes

•          Developing a cult following.