MASTERING COMPETITIVE POSITIONING, BLUE OCEAN STRATEGY AND VALUE CHAIN MANAGEMENT

Registrations are closed

Live-Online Training: N145,125
Classroom Training: N 220,375
3 - 4 participants: 5% discount
5 or more participants: 10% discount

(Available also for Customised Training by Duration, Venue & Fee)

Programme Description

How does the management find a unique positioning, the “place” the organization should be in the industry? That is discovering a good strategy.

In your arena of tough business rivalry, how do you create an uncontested market space for your organization? That’s the only space where you can make competition irrelevant.

What discrete activities would your organization perform in creating, producing and delivering goods and services? All costs arise from value chain activities and all that makes you differentiated are created by them.

Those are the questions this programme answers.

Course Contents

DAY ONE

Strategic Positioning

  • Why Some Companies are Regularly More Profitable than Others
  • Understanding Business Strategy
  • How to Develop a Business Strategy
    • The five forces that shape strategy
    • Competitive analysis
  • Steps to Positioning Your Organization Strategically
  • Mapping Your Strategy and Your Organization’s Financial Performance
  • The Role of Leadership in Strategy.

DAY TWO

Blue Ocean Strategic Thought

  • Separating Blue Ocean Strategy from Competition-based Strategy
  • Finding the Uncontested Market Space
  • Guides to Resetting the Rules of the Business Game
  • Replacing Competitive Convergence and Struggle to “Be-the-Best”
  • Right and Wrong Measures of Competitive Success
  • The Strategy Canvas
  • Profit and Growth Consequences of Creating Blue Oceans.

DAY THREE

Value Chain Management and the P&L Performance

  • Defining a Value Chain
  • Configuring Activities to Create Customer Value
  • Value Innovation – Offering Unprecedented Utility
  • The “Tailored” Value Chain
  • Differentiating Execution and “Best Practices”
  • Cost, Price and the Management of the Value Chain.
Date & Time
Wednesday
June 5, 2024
Start - 8:30 AM
Friday
June 7, 2024
End - 3:00 PM Africa/Lagos
Location

Tom Associates Training

5/7, Alade Lawal Street, Opposite Anthony Police Station, Off Ikorodu Road, Anthony Village,
NG-LA
Nigeria
+234 817 859 1654
+234 809 276 3968 | +234 810 365 2225
tomassociatestraining@yahoo.com | info@tomassociatesng.com
Get the direction
Organizer

Tom Associates Training

+234 817 859 1654
+234 809 276 3968 | +234 810 365 2225
tomassociatestraining@yahoo.com | info@tomassociatesng.com