BASIC KNOWLEDGE OF FINANCE FOR SALES & MARKETING PROFESSIONALS - FINANCIAL ASPECTS OF THE SALES & MARKETING PROCESS

Tickets
From ₦ 145,125.00 to ₦ 220,375.00
Tickets ×
Live-Online Training
₦ 145,125.00 145125.0 NGN
Classroom Training
₦ 220,375.00 220375.0 NGN

Live-Online Training: N 145,125
Classroom Training: N 220,375
3 - 4 participants: 5% discount
5 or more participants: 10% discount 

(Available also for Customised Training by Duration, Venue & Fee)

Objectives

  • Learn the relevant language of basic accounts.
  • Learn about the financial cause-and-effect of marketing and sale.
  • Learn how to make sales more profitable.
  • Learn about product pricing.
  • Learn about credit policies.
  • Learn the implications of discount structure.

Course Contents

DAY ONE

  • The Language of Basic Accounts
    • Margins/profit
    • Loss
    • Cash flow
    • Liquidity
    • Break-Even Analysis
    • Contribution Analysis
    • Time value of money
  • Developing Short-term and Long-term Forecasts
  • Common conflicts between sales and finance departments

Financial Cause-and-Effect of a Sale

  • Credit policies that meet customer demands
  • Discount structure
  • Efficient invoicing.

DAY TWO

  • Your product pricing
    •  Pricing Power Matrix
    • Pricing an expandable product/service
    • Pricing a staple product/service
  • Cost of goods sold
  • Implications of business capital
    • Shareholders funds
    •  Borrowed funds
  • Implications of Fixed Costs
    • Advertising supports
    • Sales promotion
    • Rents and rates
    • Administrative
    • Salaries
  • Implications of Variable Costs
    • Production 
    • Distribution
    •  Discounts
    •  Commissions

DAY THREE

  • Earning Profits
    • Limiting costs
    • Gross margin
    • Trade margins for company and channel partners
    • Profit margin
  • Field Competitive Challenges
    • Price competition
    • Non price competition
  • Demand Fluctuations
    • Marginal analysis for sales management
  • Management of accounts receivable 
  • Uncollectible debt. 
Date & Time
Monday
October 14, 2024
Start - 9:30 AM
Wednesday
October 16, 2024
End - 4:00 PM Africa/Lagos
Location

Tom Associates Training

5/7, Alade Lawal Street, Opposite Anthony Police Station, Off Ikorodu Road, Anthony Village,
NG-LA
Nigeria
+234 817 859 1654
+234 809 276 3968 | +234 810 365 2225
tomassociatestraining@yahoo.com | info@tomassociatesng.com
Get the direction
Organizer

Tom Associates Training

+234 817 859 1654
+234 809 276 3968 | +234 810 365 2225
tomassociatestraining@yahoo.com | info@tomassociatesng.com